There's obvious appeal in selecting a descriptive, generic brand name. But when you do, the…
Blog
10/25/2020
DEEP CURIOSITY: Care About Your Work
Remarkable branding is the result of combining big ideas with relentless attention to detail. This meaningful work starts
10/15/2020
CAREER PATH: Follow Your Intuition
When I attended St. Catherine University, a long time ago, I majored in English and minored in graphic
10/07/2020
BRAND RELEVANCE: Choose Relevance Over Difference
It’s important to achieve brand distinction, yet it’s imperative to achieve brand relevance. For decades, marketers have focused
09/27/2020
BRAND STRATEGY: Drive Revenue and Profitability
A clear and strong brand strategy accelerates brand performance and even business profitability. Your brand strategy is a
07/29/2020
BRAND MISSION: Focus on the Why, Not the What
At his famous trial, Socrates proclaimed: “An unexamined life is not worth living.” He was later sentenced to
03/30/2020
BRAND RESILIENCE: Prepare for the Recovery Now
Look up. And move beyond the panic. When things get difficult, perspective tends to narrow out of fear.
03/05/2020
BRAND IDEA: Declare Your Unique Manifesto
Great brands live to inspire the mind. It is here, in the human mind, where all reality exists.
01/15/2020
BRAND VISION: Look Back & See Forward
It was late. We were tired. We had sailed into the night. Now, we were motoring in the
12/18/2019
BRAND NAMES: Own Your Trademark
At its creation point, your brand name has the opportunity of a lifetime to start out strong —