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Strang Trademarks
March 25, 2021

STRONG TRADEMARKS: Own Your Brand Name

by Anne M. Berg

A trademark is the only form of intellectual property that can last forever. Unlike copyrights and patents, trademarks

Brand Names
December 18, 2019

BRAND NAMES: Own Your Trademark

by Anne M. Berg

At its creation point, your brand name has the opportunity of a lifetime to start out strong —

January 23, 2010

BRAND TRAP: Avoid generic brand names

by Anne M. Berg

There’s obvious appeal in selecting a descriptive, generic brand name. But when you do, the marketplace traps you

September 16, 2009

BRAND NAMING: Protect your investment

by Anne M. Berg

At the moment of its creation, your brand has the opportunity to start out strong. When you name

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TESTIMONIALS

Blog Testimonials

Anne has been a key player in our market research and marketing communications for many years. Most recently, she orchestrated the creation of our highly-acclaimed mobile-friendly website, and refreshed the look of The Prouty Pulse quarterly newsletter. We look forward to her continued guidance over the next 30 years.

Jeff Prouty

Chairman, The Prouty Project

Anne’s depth of expertise in facilitating a companywide rebranding initiative was pivotal in transforming our boutique organization into the nationally recognized thought leader in our field. Anne guided us all the way from brand strategy and key messaging through content creation and website design in order to launch our new brand. Her work is simply brilliant.

Peggy Hammill Zimmer

VP Business Development, Medication Management Systems

763.542.3000
agency@vyway.com

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