Anne has a unique ability to distill the essence of things, and turn the distillation into a strong, on-point brand strategy. I am my business, so Anne got to know me at a deep level, then created a master brand strategy using her Vision Vantage Voice methodology. The result is an accurate reflection of me, and Anne made connections that I did not see myself. Next she brought together a virtual team of experts to create and complete all of the deliverables – I appreciated having her project manage it all, and provide expert guidance along the way. Also, Anne wrote the content for my website and made every word count. It is an investment I would make again, and I highly recommend Anne without reservation.

I used Vyway’s Vision Vantage Voice Process to build a brand for my startup business at a time when it was at a crossroads. It was time for my business to grow up and compete against bigger players. We needed to distill the big ideas and big goals of our business. There were many people lined up to help me spend money on tactical projects but only Vyway spoke to me about laying the strategic brand foundation. It was one of my best decisions. The Vyway process gave me a touchstone document that was easy for my entire team to understand and embrace. It guided all of our behaviors and decisions (not just marketing). We went on to build a powerful brand in our segment and three years later we leveraged the strength of that brand to execute a lucrative exit through acquisition by a large strategic entity.