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MARKET DEMAND: Ignite Customer Appeal
by Anne M. Berg
Great branding starts with a deep understanding of your customer concerns. The number one reason brands fail is
STRONG TRADEMARKS: Own Your Brand Name
by Anne M. Berg
A trademark is the only form of intellectual property that can last forever. Unlike copyrights and patents, trademarks
CUSTOMER CENTRICITY: Create Your Winning Strategy
by Anne M. Berg
Your customer is more important than the product or service you sell. And any given relationship you nurture
DEEP CURIOSITY: Care About Your Work
by Anne M. Berg
Remarkable branding is the result of combining big ideas with relentless attention to detail. This meaningful work starts
CAREER PATH: Follow Your Intuition
by Anne M. Berg
When I attended St. Catherine University, a long time ago, I majored in English and minored in graphic
BRAND RELEVANCE: Choose Relevance Over Difference
by Anne M. Berg
It’s important to achieve brand distinction, yet it’s imperative to achieve brand relevance. For decades, marketers have focused
BRAND STRATEGY: Drive Revenue and Profitability
by Anne M. Berg
A clear and strong brand strategy accelerates brand performance and even business profitability. Your brand strategy is a
BRAND MISSION: Focus on the Why, Not the What
by Anne M. Berg
At his famous trial, Socrates proclaimed: “An unexamined life is not worth living.” He was later sentenced to
BRAND PIVOT: Rethink Nearly Everything
by Anne M. Berg
Or risk losing everything. Because we’re facing a uniquely forceful disruption in business. And all previous plans seem