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March 30, 2020
BRAND RESILIENCE: Prepare for the Recovery Now
by Anne M. Berg
Look up. And move beyond the panic. When things get difficult, perspective tends to narrow out of fear.
March 5, 2020
BRAND IDEA: Declare Your Unique Manifesto
by Anne M. Berg
Great brands live to inspire the mind. It is here, in the human mind, where all reality exists.
December 18, 2019
BRAND NAMES: Own Your Trademark
by Anne M. Berg
At its creation point, your brand name has the opportunity of a lifetime to start out strong —
September 11, 2019
BRAND MEANING: Getting to the Heart of the Matter
by Anne M. Berg
Know Your Marketplace. New marketing finds itself in a state of dramatic change – a type of evolution
July 30, 2019
BRAND AWARENESS: Have You Ever Had A Sign From The Universe?
by Anne M. Berg
I think it was 1995. I was visiting friends in San Francisco, taking a break from my ad

