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BRAND RESILIENCE: Prepare for the Recovery Now
by Anne M. Berg
Look up. And move beyond the panic. When things get difficult, perspective tends to narrow out of fear.
BRAND IDEA: Declare Your Unique Manifesto
by Anne M. Berg
Great brands live to inspire the mind. It is here, in the human mind, where all reality exists.
BRAND NAMES: Own Your Trademark
by Anne M. Berg
At its creation point, your brand name has the opportunity of a lifetime to start out strong —
BRAND MEANING: Getting to the Heart of the Matter
by Anne M. Berg
Know Your Marketplace. New marketing finds itself in a state of dramatic change – a type of evolution
BRAND AWARENESS: Have You Ever Had A Sign From The Universe?
by Anne M. Berg
I think it was 1995. I was visiting friends in San Francisco, taking a break from my ad

