I used Vyway's Vision Vantage Voice Process to build a brand for my startup business at a time when it was at a crossroads. It was time for my business to grow up and compete against bigger players. We needed to distill the big ideas and big goals of our business. There were many people lined up to help me spend money on tactical projects but only Vyway spoke to me about laying the strategic brand foundation. It was one of my best decisions. The Vyway process gave me a touchstone document that was easy for my entire team to understand and embrace. It guided all of our behaviors and decisions (not just marketing). We went on to build a powerful brand in our segment and three years later we leveraged the strength of that brand to execute a lucrative exit through acquisition by a large strategic entity.

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Anne was instrumental in forming and developing the brand strategy, identity, and name for the start-up of our new company and products. Her delivery was always on time and exceeded expectations. She has impeccable integrity and compassion. She was a key asset on our team and an invaluable contributor to our successful launch.

Anne Berg and her Vyway Vision Vantage Voice process helped me to crystallize my new business vision, market potential and ultimately, even my product. Her wide range of contributions and expertise — from naming to execution — are extremely valuable in my attempt to launch another business after owning a completely different one for the last twenty-five years. What impresses me most about Anne is her tenacity to produce the best at whatever project she attempts. Brand strategist does not even begin to describe the depth of her talent or her commitment to the process of helping me build my corporate vision.

Anne’s depth of expertise in facilitating a companywide rebranding initiative was pivotal in transforming our boutique organization into the nationally recognized thought leader in our field. Anne guided us all the way from brand strategy and key messaging through content creation and website design in order to launch our new brand. Her work is simply brilliant.