Huebsch is a 125-year-old family business and we chose to entrust the process of reinventing our brand to Vyway. With Anne’s guidance, we conducted market research to determine what both our customers and employees thought about Huebsch. Based on those findings we developed a new positioning strategy and key messaging platform. We crafted a new brand promise and reworked our corporate identity. We also revisited our mission, vision and values, which served to focus our management team and the decisions we make in support of the brand. In truth, Vyway taught us what branding is all about and since branding will always be a work in progress, we continue to rely on Vyway for branding and marketing advice.

Our communications team finally won an ongoing discussion with marketing and our business unit regarding the need for a strategic approach to branding. Anne Berg came in clearly having reviewed our materials and situation. Anne talked about approach, strategy and process. Her work samples reflected a branding process that started from the ground and created a solid foundation. We left our first meeting feeling like Anne’s firm was able to grasp and articulate our challenges better than we were. We hired Anne and have since been working on a division-wide branding initiative. I don’t believe we would have gotten nearly as strong of a result if we’d selected a different agency.

I have had the pleasure of working with Anne on two significant projects: one a re-brand, the second a new-to-the-world brand. Anne truly understands strategy and competitive advantage and knows how to help her clients build lasting brands. She also has unique skills in business/product naming and understands the linkages between naming and trademark law. Her process helped us navigate these tricky waters successfully. Each time I have worked with Anne, she provided tremendous value through her wisdom, advice and counsel. I trust Anne implicitly and would give her the strongest possible recommendation.

I have worked with Anne as a business, brand, marketing and naming consultant for both a new and an existing entity. The most important thing to know about Anne is that she brings real value because she gets to the core of market and brand strategy and makes it come alive with strong marketing and communication plans and campaigns. She knows why a recommended approach should be followed and develops great passion for each business with which she works. Anne consistently raises the bar and is an excellent resource for a business committed to building brand value.

Anne has a unique ability to distill the essence of things, and turn the distillation into a strong, on-point brand strategy. I am my business, so Anne got to know me at a deep level, then created a master brand strategy using her Vision Vantage Voice methodology. The result is an accurate reflection of me, and Anne made connections that I did not see myself. Next she brought together a virtual team of experts to create and complete all of the deliverables - I appreciated having her project manage it all, and provide expert guidance along the way. Also, Anne wrote the content for my website and made every word count. It is an investment I would make again, and I highly recommend Anne without reservation.