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CAREER PATH: Follow Your Intuition
by Anne M. Berg
When I attended St. Catherine University, a long time ago, I majored in English and minored in graphic
BRAND RELEVANCE: Choose Relevance Over Difference
by Anne M. Berg
It’s important to achieve brand distinction, yet it’s imperative to achieve brand relevance. For decades, marketers have focused
BRAND STRATEGY: Drive Revenue and Profitability
by Anne M. Berg
A clear and strong brand strategy accelerates brand performance and even business profitability. Your brand strategy is a
BRAND PIVOT: Rethink Nearly Everything
by Anne M. Berg
Or risk losing everything. Because we’re facing a uniquely forceful disruption in business. And all previous plans seem
BRAND RESILIENCE: Prepare for the Recovery Now
by Anne M. Berg
Look up. And move beyond the panic. When things get difficult, perspective tends to narrow out of fear.
BRAND IDEA: Declare Your Unique Manifesto
by Anne M. Berg
Great brands live to inspire the mind. It is here, in the human mind, where all reality exists.
BRAND VISION: Look Back & See Forward
by Anne M. Berg
It was late. We were tired. We had sailed into the night. Now, we were motoring in the
BRAND NAMES: Own Your Trademark
by Anne M. Berg
At its creation point, your brand name has the opportunity of a lifetime to start out strong —
BRAND MEANING: Getting to the Heart of the Matter
by Anne M. Berg
Know Your Marketplace. New marketing finds itself in a state of dramatic change – a type of evolution