Vyway has the privilege of working with a new entry in the architectural design marketplace. A brand called Seeyond™ Architectural Solutions. Although we also created the master brand name, this is the story of their technology-solution name. We needed a unique yet approachable name for a sophisticated parametric-design toolset. Everyone on the team submitted ideas for consideration. Ultimately, it was the power of the subconscious that delivered.
I had immersed myself in books on architecture, parametric design, and tessellation (a core attribute of the Seeyond solution). Then I let the learning incubate. I watched the IBM computer called Watson beat the best-ever Jeopardy contestants. I also watched some of the best films ever made including 2001 A Space Odyssey just prior to the Oscars. And then the new name materialized out of the folds of my mind: Tess. Short for tessellation and friendly like Watson or Hal. After a unanimous vote, we added the descriptor language and Tess™ Specification Tool joined the Seeyond brand hierarchy.
Rely on this same technique to tap your own creative genius:
- Gather all the information available.
- Immerse yourself in the learning and ideas.
- Let the challenge rest and distract yourself.
- Be aware of the synthesis so you can see the answer when it appears.
Once you have the Eureka moment – that moment when seemingly simple folds of paper can become anything at all – make certain to shape your idea into practical usefulness. Anything is possible.