"The candidate didn't touch the soul of the American people
or convey a sense of values or expose a theme.
There was no central argument or grand narrative explaining a different worldview."

If ever there were a mandate for all brands, this is it. Every successful brand must declare and live its values; connect with its audiences at an emotional level; drive awareness through a relevant point of difference or big idea; create a potent and resilient brand story; and deliver a compelling narrative that resonates with the market.