To evolve your mindset in favor of customer centricity, consider new ways to think about old marketing concepts:

    • Then: Elevator Speech. Now: Elevator Conversation.
    • Then: Talking Points. Now: Listening Points.
    • Then: Key Messages. Now: Key Questions.

As you begin the dialog, consider what your customers value most. When you stay closely connected to customer interests, business decisions become more clear. And delighting your customers becomes easier.

So choose customer orientation over all others and watch your brand equity accelerate to new levels of performance.