That same leap of faith compels startups to enter the marketplace and trust that success is within reach. Yet the top reason startups fail is that there’s simply no demonstrated market need. Founders fail to “pan the landscape” and determine the relevance of their offering before taking flight.

Market differentiation is important; yet market relevance is imperative. However, the only thing more disappointing than failure is never starting in the first place. You can only soar if you leap. That’s when you truly learn.

“It is not because things are difficult that we do not dare,
it is because we do not dare that things are difficult.”

— Seneca —

Success requires deep wonderment, determined will, and inexorable work. It requires paying attention and taking risk. Most essentially, it requires a nearly ineffable sense of belief – an encouraging voice that whispers: “Believe that you can. Believe anything is possible.”