Imagine the places you could go to inspire brand loyalty in the hearts and minds of your customers. A few ways to start:
- Inspire rather than persuade your customer. Think: Twitter.
- Create integrated systems of products and services. Think: Kindle.
- Communicate high energy and creativity. Think: Zara.
- Share, rather than sell, customer values. Think: Firefox.
- Recognize the power of design. Think: Nizuc.
- Deliver a unique brand experience. Think: Bing.
Internet connectivity drives smart customers. Assure a future of relevance by engaging with your customers early and often. Co-create tomorrow by collaborating with customers today.