Brands that seek customer engagement and enduring loyalty should take note: the more an enterprise understands its customers, the more likely it is to thrive. Start by listening to the voice of the customer. Then continue to engage your customers with even deeper interaction:
- Be curious: co-activate a robust dialog.
- Be relevant: co-create a compelling brand experience.
- Be collaborative: co-design a business vision.
Tomorrow’s most successful enterprises will shift from mere customer centricity to true customer engagement where the marketplace plays a defined role in the evolution of the business; where customers exert greater influence on business strategy. Only companies that build deeply intentional relationships – with employees, customers, partners, and suppliers – will advance beyond the competition.