When you go generic, you lose precious brand equity. All because you wanted your name to do the hard work of explaining what you do. It's rarely a good idea. Here are some of the reasons why:
- Search: You won't achieve strong search-ranking results.
- Domain: You likely won't be able to own the URL suite.
- Meaning: You won't be able to easily imbue the initials with meaning.
- Confusion: Your name will be confused with hundreds of other initialisms.
- Trademark: You'll have a much more difficult time with TM ownership.
- Memorability: Your customers will have a tough time recalling your name.
Great branding relies on the principles of differentiation and relevance. It's difficult to achieve either when you choose to fall into the abyss of abbreviations.