First, stabilize the organization. Look inward and reach for clarity. This requires your fixed attention. Prepare for the worst-case scenario and create a contingency plan. Ideas:
- Refocus on the core: values, purpose, and competencies.
- Engage in relevant conversations with both internal and external audiences.
- Eliminate inefficiency but preserve strategic initiatives that build competitive advantage.
Second, accelerate the brand. Look forward and reach for audacity. This requires your creative ideation. Shift your view and realize that anything is possible. Ideas:
- Up-level branded experiences with customer interests as your guide.
- Implement social networking initiatives and build brand community.
- Leverage customer creativity and invite consumer-generated ideas and content.